Wednesday May 18 2016 - 5pm - 6pm

Crowdfunding - Sink or Swim

Henry Bernick Entrepreneurship Barrie Campus

Wednesday May 11 2016 - 5pm - 6pm

Crowdfunding - Sink or Swim

Crowdfunding is an exciting new funding frontier and a launching pad for many products and services available in the market today. But with some 500 new campaigns launching everyday across hundreds of crowdfunding platforms, even the best and brightest ideas need a compelling story and aggressive strategy to attract enough attention to ensure success. It's sink or swim! This session will highlight the essential activities that occur outside the crowdfunding platform and how they determine the fate of your campaign. Particular emphasis will be placed on leveraging social media networks, PR and content marketing to drive traffic and secure backers.  Understand what you need before you start a crowdfunding campaign and what it is like to manager this type of activity.

Speaker Profile and Bio:

Marcia Woods - Founder - ei•ei•eat

Marcia Woods is three time entrepreneur and co-founder of ei•ei•eat, a soon to launch food-tech startup with a laser focus on taking the title as the 'Google' of local food and first real-time food map in North America. Marcia is a passionate peak performer with 15+ years experience in the tech space, including a stint in the University of Waterloo's Business Accelerator Program as a resident of Communitech Hub. When it comes to start-up, Marcia has experienced it all from customer validation and traction to pitching angels and negotiating deals. She has an intimate understanding of the start-up landscape and what it takes to create and sustain a successful start-up business. As faculty member of Georgian College, Marcia shares her knowledge of entrepreneurship and marketing with students enrolled in business or health sciences studies. You can follow Marcia on twitter @marciawoods or @eieieat.